Inside The Guide

Your clients expect video, their customers definitely expect it, and even more important, it can be one of the most lucrative services your agency offers. Why? Because it's turnkey. You don't need to house a video production studio within your agency. Instead, you can outsource the function and charge a nice markup on it. Video is a must-have, but it shouldn’t be a loss leader. 

But do your account managers feel comfortable selling video to your clients? If they don’t, this guide is for you. We'll walk you through all the details you need to know to successfully sell a profitable (!) video package to any client.